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Home » Logo Sizes – Choosing the Right Size for Your Brand

Logo Sizes – Choosing the Right Size for Your Brand


Whether you’re using your logo on your website, in a business card, or printed on a t-shirt, it needs to be readable and recognizable in every size.

This means you need to understand the proper logo sizes and prepare your design accordingly. This will ensure your logo always looks its best and is easily adaptable to all the places it appears.


Whether you’re creating a new website, updating your social media profile images or designing a logo for your business card, choosing the right size is essential. The wrong logo size can make your branding look amateur, unprofessional or out of place.

The best logo size is one that is versatile, scalable and proportional. This will ensure that your brand is legible no matter where you place it or what platforms your website is used on.

Many websites display their logos on their header, which is the top left corner of the navigation bar. The size of the logo here will depend on your site builder and theme, but generally you can expect it to be between 20px and 30px tall and wide.

Alternatively, you can choose to display your logo on your favicon, which is the small icon that appears in the address bar of most browsers and in the bookmarks list. The size of your favicon will vary depending on the website builder you’re using, but standard favicon sizes are 16px by 16px.


Whether it’s a favicon, search icon, or other application, logo sizes are important to get right. Not only do they need to be visible and crisp, but they also need to look good on different displays.

Generally speaking, the optimal size for a favicon is 16×16 pixels. This is how they appear in browser tabs, address bars, and bookmark lists, but ideally you’ll create your logo in multiple sizes to ensure it looks correct on a variety of screens.

While this is often a matter of trial and error, it’s worth the extra effort to make sure your image doesn’t look stretched out on larger devices or displays.

Fortunately, there are many free online tools that make this task much easier. They can create different sizes for your favicon, and provide you with HTML code that you can use to implement it on your website.

Social Media

Whether you’re using your logo on social media or another application, it needs to be formatted and sized correctly. Every digital space has different specifications – length, width, number of kilobytes, etc.

Your logo is an important brand image that helps your audience identify with you and your brand. It can also play a role in forming your customers’ opinion of your company, which is why it needs to look great everywhere!

It’s also essential to make sure that your logo is optimized for all types of applications on social media, from profile photos and banners to actual images posted.

Instagram, for example, will automatically scale images to the right dimensions if they have an aspect ratio between 1.91:1 and 4:5. Twitter, on the other hand, is more flexible, so you can post images up to 1500×500 px if they’re square or 1024×512 px if they’re circular.

Business Cards

Business cards are a great way to get your brand name and contact information out there. They’re easy to carry and can be tucked into pockets or purses, so you can hand them out to potential clients or customers.

The most common business card size in the United States is 3.5″ x 2″. This standard is also the same size as credit cards, which can help ensure that your designs look their best when printed.

When designing a logo for your business card, make sure to set the pixel resolution correctly. A high-resolution design can be more durable, and you’ll get better results from printing.

A logo’s pixel size can be tricky to determine. It’s a good idea to use a pixel size that matches the image on your business card, and a resolution that’s high enough to print well.

Using a template for your business cards is a great way to save time and ensure that your designs will look their best. Whether you’re a professional designer or just starting out, a template can save you a lot of headaches and prevent any errors.